Content Chemistry: An Illustrated Handbook for Content Marketing by Andy Crestodina

Author:Andy Crestodina
Language: eng
Format: mobi
Publisher: Orbit Media Studios, Inc
Published: 2014-09-14T14:00:00+00:00

“Web Marketing” “Web Marketing” search popularity across the U.S.: Search volume is distributed relatively evenly.

“Digital Marketing” “Digital Marketing” search popularity across the U.S.: Mostly in states with major metropolises.

“Internet Marketing” “Internet Marketing” search popularity across the U.S.: Usage of this keyphrase is much stronger in Florida and Nevada than in other states.

Conclusion? Start an internet marketing company in Nevada.

I’m kidding. Going back to the page you’re planning to write, consider using the target keyphrase “internet marketing.” But if the phrase is too competitive, or if you’re looking for a secondary phrase, target “digital marketing.” Adjust based on your state or metro area.

You may not have time to check all your target phrases this way, but always check your main phrases. Should you check a keyphrase for a blog post? Maybe not. But a phrase for your home page, services pages, or product pages? Absolutely!

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